Twitter Has a New CEO; What About a New Business Model?

Broadly, the line between excludable and non is the line between where subscriptions vs. ads reign as business models.

But if Twitter can understand its place in the media ecosystem—as a wayfinder of sorts for a sea of Internet content—and if it can pivot to a business model that better serves its most valuable users, it can better align cultural value and financial value. It can begin to capitalize on its potential.

But it feels strange that we basically settled with the paywall as the only viable business model for written content on the internet. A model that is at odds with how the web is structured and set up economically: