Instead of trying to build an audience...
Build an association with a specific word or idea.
• James Clear: Habits
• Dan Runcie: Business x Hip Hop
• Codie Sanchez: Boring businesses
• Nick Huber: Sweaty startups
• David Perell: Personal Monopoly
• Wes Kao: Spiky Point Of… Show more
Instead of trying to build an audience... Build an association with a specific word or idea. • James Clear: Habits • Dan Runcie: Business x Hip Hop • Codie Sanchez: Boring businesses • Nick Huber: Sweaty startups • David Perell: Personal Monopoly • Wes Kao: Spiky Point Of… Show more
Once you have something that feels like it has the potential to be a narrative that many people connect with, it’s probably better to amplify and extend that than it is to muddle the waters with a bunch of other stuff. As Nathan Barry, founder of ConvertKit, once told me: you want to build a skyscraper, rather than a strip mall.
Nathan Baschez • Why Content Is King
Seeing lots of new media companies being right now.
I love it!
However, be careful building generalized media.
B2C media is a graveyard.
- huffington post
- buzzfeed
- vice
- complex
- mic
- mashable
- ozy
- quartz
Build for everyone and you build for no one.
Instead study B2B media.
- industry dive
- freight waves
- the information
- s... See more
So build an audience. Speak, write, blog, tweet, make videos—whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening.
Jason Fried • Rework
I’m constantly amazed by people I meet who resist this concept and insist their business can be all things to all people. Big mistake. Figure this out, and insane traction is waiting for you on the other side.