Instead of trying to build an audience...
Build an association with a specific word or idea.
• James Clear: Habits
• Dan Runcie: Business x Hip Hop
• Codie Sanchez: Boring businesses
• Nick Huber: Sweaty startups
• David Perell: Persona... See more
Jay Clousetwitter.comInstead of trying to build an audience... Build an association with a specific word or idea. • James Clear: Habits • Dan Runcie: Business x Hip Hop • Codie Sanchez: Boring businesses • Nick Huber: Sweaty startups • David Perell: Personal Monopoly • Wes Kao: Spiky Point Of… Show more
hotelier Ian Schrager calls it “one plus one equals three.” You build something most people will hate but a few people love—and love enough to tell their friends about. For a podcast, that means having as clear a picture about your topic area, point of view, and ideal listener (yes, listener—singular) as you possibly can, and making the podcast tha
... See moreTom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
You and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product.
However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their… Show more
Nikita Biertwitter.comSo maybe, all you need to do is be known for ONE thing, or capture ONE audience well and serve relevant shopping ads.
Feedbin
Knowing I was never trying to write the #1 ranking blog post for any given keyword or keyphrase, I threw my “duplicate content” fears out the window and went all-in on optimizing for reach. I wanted as many different platforms, with as many different types of audiences, sharing and consuming my content.