If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to men... See more

But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).