Most artists are so busy simply attempting to produce satisfying work or make a living that they forget that, ultimately, they are making work to communicate their own version of the truth. We make work that mirrors our own deeply held ideas about the world.

Words matter. Artists love to trot out the tired line, “My work speaks for itself,” but the truth is, our work doesn’t speak for itself. Human beings want to know where things came from, how they were made, and who made them. The stories you tell about the work you do have a huge effect on how people feel and what they understand about your work, a