10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you!
1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more
charlestwitter.com10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you! 1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more

Entrepreneur Cindy Gallop on how to build a successful business:
“There is a formula for success in business, and it goes like this: You set out to find the very best talent in the marketplace, and then give them a compelling and inspirational vision of what you want them to achieve for you and the company. Then you empower them to achieve those goa... See more
“There is a formula for success in business, and it goes like this: You set out to find the very best talent in the marketplace, and then give them a compelling and inspirational vision of what you want them to achieve for you and the company. Then you empower them to achieve those goa... See more
James Clear • 3-2-1: On inspiration, how to lose, and building a successful business
