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Tumblr is betting big on going small
By getting off the ‘take treadmill’, and focusing on core-niche groups of shared interests, producers can create regenerative collective social spaces and new thought. Supporting these new spaces and the cultural outputs of such should be the primary goal of any digital organisation.
Do not research • Digital Economy Models
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Then in the 2010s, the internet changed. It wasn’t just the smartphone, though that did enable it. What changed is that internet interaction increasingly started to revolve around a small number of extremely centralized social media platforms: Facebook, Twitter, and later Instagram.