Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
A center of excellence focuses mostly on the design, execution, and analysis of controlled experiments.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
By combining the power of software and the rigor of controlled experiments, companies can turn themselves into learning organizations—turbocharged! But to unleash this power, you need to build an experimentation organization that masters the science of testing and has a culture, processes, and management system that contradicts what we value today.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
Gajria’s experience at Expedia helped: “I have found that big changes rarely have the impact that management expects; the biggest upside comes from many small changes that are tested at high speed.”
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
rely finally on the results of your own tests,