Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
Questions for readers: Can your product teams openly experiment with new ideas and technology without spending large amounts of time on seeking approval and funding? Can you easily obtain funds for new technology-related work at any time of the year, or are you restricted to an annual cycle? What are your criteria for a successful investment? Is it
... See moreJez Humble, Joanne Molesky, • Lean Enterprise: How High Performance Organizations Innovate at Scale
if online experimentation is a corporate priority, a company may want to build expertise and develop standards in a central unit before rolling them out
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
The three perils of forecasting results, collating results and accurately measuring the variance in those results should question the validity of experimenting within personalisation.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
experimentation plan required a more holistic approach that considered how hypotheses informed each other, the sites on which they were run, goals and metrics linked to business outcomes, projected sample sizes, implementation steps, and so on. Most of all, a good plan allowed for iterations and led to the exploration and optimization of much bolde
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