Tribes: We Need You to Lead Us
three things in common that helped them build a mass movement: They each had a charismatic leader (or as we called it in DotCom Secrets, an Attractive Character). In this book we are going to take that role to the next level and call it an expert/guide. They each offered their audience a new opportunity. They then created a future-based cause that
... See moreRussell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
If there were no trust, then no one would take risks. No risks would mean no exploration, no experimentation and no advancement of the society as a whole. That’s a remarkable concept: only when individuals can trust the culture or organization will they take personal risks in order to advance that culture or organization as a whole. For no other re
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
the best path is to become a patron and to surround ourselves with people willing to do the undone and to take responsibility for what happens next.
Seth Godin • The Icarus Deception: How High Will You Fly?
A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.