
Trends are dead


If you’re thinking about it from a status perspective, it becomes very clear: The whole reason we adopted trends in the 20th century is because it would associate us with a certain identity and a certain group. And those associations just aren’t getting built if culture moves too quickly.
Dan Frommer • How the internet changed culture — and what it means
Moodboarding as a practice is maxed out. It’s become a nearly absurdist consumer hobby, and it’s part and parcel of our algorithmic reality, targeted yet vague. Similarly, slop can’t be meaningfully curated because there are too many actors, algorithms, and microtrends being expressed simultaneously, in too many automated iterations.
BRANDS AFTER VIBES
“I find it positive that the references are getting more obscure, but also quite eerie,” she says. Say hello, then, to archaeological-core – although, as the revivals continue to spiral, even that might be over by the time you read this.