Trends are dead
Thanks to the Internet, products across categories are now more susceptible to trends than to individual preferences. It’s easy to blame algorithms for the sameness of our taste choices, but the real culprit is us. Humans use social signals to quickly orient themselves in the world.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
The digital obsession with cores—used as a suffix that basically denotes a kind of style—began back in 2013, when the term normcore was first coined by trend forecasters K-Hole as a philosophy of fashion. They posited that the chronically online were competing for virality and uniqueness, and as a result, both were harder to come by. Enter normcore... See more
Core Is the New Chic
Miss Kamala Harris would probably be distraught to know — fashion actually does not really exist within the context of all that came before. Right now, it exists like it fell out of a coconut tree: people can cherry pick visual styles that suit them and not really care about a music scene that it first came from or a movie that it is being referenc
... See moreKyle Raymond Fitzpatrick • Lol Fashion's Giving Me an Existential Crisis 😅
Moodboarding as a practice is maxed out. It’s become a nearly absurdist consumer hobby, and it’s part and parcel of our algorithmic reality, targeted yet vague. Similarly, slop can’t be meaningfully curated because there are too many actors, algorithms, and microtrends being expressed simultaneously, in too many automated iterations.