Go deep on things. Become an expert. In particular, try to go deep on multiple things.

If there’s one thing I’ve learned from all this building, it’s that reality has a surprising amount of detail. This turns out to explain why it's so easy for people to end up intellectually stuck.  Even when they’re literally the best in the world in their field.

We’ve researched the optimal room temperature for a conversation – not too hot, not too cold. We A/B test the title, thumbnail and promotion of each podcast episode using AI and social media ads weeks before the podcast is published to the public. We’ve even hired a full-time in-house data scientist and had him create an AI tool that translates the

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