Urgency comes from you giving them all the reasons why they need to buy it now, and scarcity comes from all the reasons why this will be gone soon.

Being obsessed with your customer means understanding them just as well, if not better, than they understand themselves.

who your dream customer is, discovering where they’re congregating, and throwing out hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That’s the big secret.

that company’ to ‘Yes, I do business with that company.’” Chet grew that company by using the Dream 100 to create one-to-one sales opportunities.

And that is a tragedy. I feel like I have been called and placed on this earth with a mission to help entrepreneurs get their messages out to the world about their products and services.

“We get paid a lot to think for other people.”

“Ultimately, the business that can spend the most to acquire a customer wins.”

Collier believed that we as marketers should not be trying to figure out how to create the next amazing ad campaign, but instead we need to learn how to “enter the conversation already taking place in the customer’s mind.”3

What other vehicles are people trying to use to (insert result they desire) with (insert your submarket here)?