Traction: How Any Startup Can Achieve Explosive Customer Growth
The Cold Start Problem Tipping Point Escape Velocity Hitting the Ceiling The Moat
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
David C. Baker • 34 highlights
amazon.com
We began by isolating a fundamental flaw in the prevailing High-Tech Marketing Model—the notion that rapid mainstream market growth could follow continuously on the heels of early market success. By analyzing the characteristics of visionaries and pragmatists, we were able to see that a far more normal development would be a chasm period of little
... See moreGeoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
You should always have a traction goal you’re working towards. This could be 1,000 paying customers, 100 new daily users, or 10% of your market.