Traction: How Any Startup Can Achieve Explosive Customer Growth
The goal in brainstorming is to come up with reasonable ways you might use each traction channel
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
traction is growth. The pursuit of traction is what defines a startup.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
The path to reaching your traction goal with the fewest number of steps is your Critical Path. It helps to literally draw this path out, enumerating the intermediate steps (milestones) to get to your traction goal. These milestones need not be traction related, but should be absolutely necessary to reach your goal.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
The first thing to do when thinking about starting a project, before you invest in systems design, infrastructure or fancy tools, is to practice getting some customers. And the second thing to do is to find out what it’s like to delight or disappoint those customers.
Customer traction is just about the only thing all successful organizations have in... See more
Customer traction is just about the only thing all successful organizations have in... See more