Traction: How Any Startup Can Achieve Explosive Customer Growth
The "80/20 principle" for founders
Traction: 80% distribution, 20% product
Growth: 80% retention, 20% acquisition
Revenue: 80% existing customers, 20% new leads
Pricing experiments: 80% positioning tweaks, 20% actual price changes
Brand building: 80% customer experience, 20% logo design
Sales: 80% listening, 20% pitching
Community building: 80% empowering... See more
Traction: 80% distribution, 20% product
Growth: 80% retention, 20% acquisition
Revenue: 80% existing customers, 20% new leads
Pricing experiments: 80% positioning tweaks, 20% actual price changes
Brand building: 80% customer experience, 20% logo design
Sales: 80% listening, 20% pitching
Community building: 80% empowering... See more
GREG ISENBERG • Tweet
Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes
podcastnotes.orgTo identify key business objectives and revenue drivers, use the SPACES model: support, product, acquisition, contribution, engagement, success. Start by focusing on one or two primary objectives you can measure and expand from there. Good measurement frameworks consist of the goal you’re trying to achieve, the measures that will tell you if you ac... See more