Traction: A Startup Guide to Getting Customers

Drop marketing has been a secret weapon for @beehiiv. They're like the Supreme of B2B SaaS & more should follow their lead. Their most recent product drop drove 250,000+ impressions & their biggest revenue day in 30 days. I studied every detail & deconstructed the entire process. Here goes... Let's set the stage: On August 1st, beehiiv droppe... See more

An untapped channel strategy may mean trying something different in an established venue, but it also could mean trying a venue no one else is using. For example, you might be able to take advantage of new marketing platforms while they are still in their infancy. Zynga (the maker of FarmVille and other games) did this with Facebook, dominating its... See more

An untapped channel strategy may mean trying something different in an established venue, but it also could mean trying a venue no one else is using. For example, you might be able to take advantage of new marketing platforms while they are still in their infancy. Zynga (the maker of FarmVille and other games) did this with Facebook, dominating its

... See more

Here’s a concrete example, data from my blog Occam’s Razor (www.kaushik.net/avinash): 86,861: Number of total Visits in the month 40,662: Number of Visits from search 26,137: Number of distinct keywords and key phrases Forty thousand visits resulted from 26,000 key phrases! That is quite astonishing because unlike, say, Amazon.com, I don’t sell tho

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