So how does long-tail theory apply to your business? As you embark on a content product process, focus on the “long tail,” not on the “head,” especially when selecting target topics. If you sell IT services, don't focus on phrases like “IT consultant” or “information technology.” These words sit at the head of the curve. Yes, there are millions of

Google likes large quantities of content and blogs tend toward that direction over time.

The first phase of work in scaling up your acquisition of customers should be devoted to achieving two additional types of fit: language/market fit, which is how well the way you describe the benefits of your product resonates with your target audience, and channel/product fit, which describes how effective the marketing channels are that you’ve se

The method search engines use to rank pages is constantly evolving. At the moment, inbound links are still a dominant factor in determining the quality, authority and relevance of a page for search rankings; over time though, as search engines get better at evaluating the actual content of a site, and introduce a more human measure of quality, perh