Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers? by @ttunguz
Tomasz Tunguztomtunguz.comSaved by sari and
Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers? by @ttunguz
Key Takeaways: While web3 is ever-evolving, this bull run has shifted the dynamic for all participants.Investor allocations are decreasing. Team allocations are increasing. Airdrops have become a cornerstone of most distributions. Public Sales have all but disappeared. DAOs have shifted the majority of ownership to the Community Treasury and Ecosys
... See moreLauren Stephanian • Optimizing Your Token Distribution
The truly Web3-native marketing strategy is tokens. And it's not just free token airdrops, but the mere fact of users owning your token. It's powerful beyond measure when used correctly.
Qiao Wang • Common pitfalls for Web3 founders
“Tokenomics” has become a popular term in the last few years to describe the math and incentives governing crypto assets. It includes everything about the mechanics of how the asset works, as well as the psychological or behavioral forces that could affect its value long term.
Nat Eliason • Tokenomics 101: The Basics of Evaluating Cryptocurrencies - DeFriday #19
Web3 in its current form is also exacerbating inequalities. Web3 projects commonly issue crypto tokens as digital representations of value. Early versions of token distributions have led to unsustainable dynamics wherein speculators are rewarded instead of those who are adding consistent value to networks through actual usage.