Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers? by @ttunguz
Tomasz Tunguztomtunguz.comSaved by sari and
Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers? by @ttunguz
Designing Internet-Native Economies: A Guide to Crypto Tokens - Future
Andreessen Horowitz (AZ)future.a16z.com
Tokenomics 101: The Basics of Evaluating Cryptocurrencies - DeFriday #19
cryptonat.substack.com
A basic model for evaluating web 2 hypergrowth tech businesses is looking at Customer Acquisition Cost (CAC) versus the Lifetime Value (CLV). Everytime you give away tokens can be likened to web 2 marketing spend (CAC), while CLV is the total of economic rewards (such as protocol earnings) that a user brings by using the platform.
Zee Prime Capital • Improving Community Distribution
Second, if the business keeps the tokens, the company bears some tax risk. Imagine your top account executive books a $5m USD contract paid in tokens. The business pays 20% tax annually which implies a $1m tax liability on the tokens. In the subsequent two quarters, the token’s price collapses by 95%, so the $5m is now worth $0.25m. Signing the cus... See more