The unique, killer feature of tokenized communities is the rapid incubation and funding of community-led projects.

Tokenized communities turn members into entrepreneurs, creating a network of projects, products, companies, and sub-communities that are working toward propagating a common meme or mission.

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.

Big trend emerging around fans holding tokens to get access to different experiences and that raising network value of token. If the team is holding its own treasury of the tokens and token value is increasing, could team start earning from the treasury? An example is WHALE community where moderators earn tokens. How you distribute tokens, to whom,... See more