Tokenized Access and Subscriptions

music producer 3LAU just sold the first tokenized music album, an NFT version of his album, Ultraviolet, for $3.6 million. The NFT is also redeemable for additional perks such as a customized song. Again, it’s possible for creators to tie directly economic flows to these items, enabling holders of assets to receive revenue from the project as it la... See more

In a non-tokenized subscription world, I have no real incentive to help the media brand grow. As such, I may be perfectly happy to share my subscription with other people, set an auto-forward on the newsletter I pay for, and so on.