To Start Building a Community, Master These Two Concepts

Not unlike the first stages of product development, the early phases of building community are highly collaborative, require iteration, and involve some upfront, hands-on work. With community, you have to prepare to be in the trenches with folks – learning about people and their interests, answering questions, and seeing where there’s a fit between... See more

Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more

This is just one of many drafts you can use, but the takeaways: Keep it simple, Keep it honest, Personalize, personalize, personalize. Again, your first 100 members are going to be brought on by processes that don’t scale: personalized outreach, 1:1 calls, personalized follow ups, personalized suggestions, personalized emails. Which brings us

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