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To Start Building a Community, Master These Two Concepts
— Jayvee Nava, VP of Community at Peloton
Lisa Xu • The Rise of the Community Department
If you decide to make community a focus, make sure you co-create with your users and listen to their needs so you avoid building a stale, boring or (at worst) damaging community.
MaRs Startup Tool Kit • How to design a high-value community
Step one in attracting new members is crafting your origin story. Your origin story will give both existing and prospective members the language they need to explain what your community is and why it formed in the first place.
Kai Elmer Sotto • Get Together: How to build a community with your people
People participate in communities for a variety of reasons—to sing, to lose weight, to read stories that speak to them. But regardless of what drives people to show up for the first time, the relationships they form are what will bring them back.