
To Sell Is Human: The Surprising Truth About Moving Others

Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World
amazon.com
In a difficult conversation your primary task is not to persuade, impress, trick, outwit, convert, or win over the other person. It is to express what you see and why you see it that way, how you feel, and maybe who you are. Self-knowledge and the belief that what you want to share is important will take you significantly further than eloquence and
... See moreRoger Fisher • Difficult Conversations: How to Discuss What Matters Most
Sheila Heen • Difficult Conversations: How to Discuss What Matters Most
you have to tell your listener what you, the protagonist, want. This connects directly to the “why” of it all. The impetus for raising your voice to speak. There’s a power and a clarity in saying, “This is where it begins for me, and this is where it ends,” and knowing why. The why is the most crucial. It’s what elevates an anecdote to a story; it’
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