Tiny Little Businesses | Make Superfans (André Chaperon & Shawn Twing)
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Tiny Little Businesses | Make Superfans (André Chaperon & Shawn Twing)
But in order to do your best work, you’ll need to seek out and delight the few. And in return, you’ll be rewarded with a cadre of loyal customers who will buy in for all of it.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
You need to create a culture in which your entire reason for being is to make sure that your clients are continuously blown away.
David Meerman Scott, Reiko Scott • Fanocracy: Turning Fans into Customers and Customers into Fans
You have something to offer. And your existing customers care. They are paying you for your work, they’re interested in how you think, and they want to know why you made certain decisions and how your product came to be.
Sahil Lavingia • The Minimalist Entrepreneur: How Great Founders Do More with Less
The most successful people in the world know that work is about helping and creating value for other people. As Newport states, “If you want to love what you do, abandon the passion mindset (‘what can the world offer me?’) and instead adopt the craftsman mindset (‘what can I offer the world?’).”