
Tinder and the Dawn of the Dating Apocalypse

With the average Millennial spending more than ten hours per week on dating apps, sifting through hundreds of profiles and messages each day can feel like a second full-time job.
Camille Virginia • The Offline Dating Method: How to Attract a Great Guy in the Real World
as with everything, the internet is unbundling and then re-bundling. We unbundled songs from CDs and rebundled on playlists. We unbundled articles from newspapers and rebundled them on social feeds. And now like it or not we’re doing that to core societal institutions like dating and marriage. We basically just unbundled all pair mating relationshi... See more
Balaji S. Srinivasan • If Einstein Had The Internet: An Interview With Balaji Srinivasan
"Decentering men is working," Regina said. "And all these companies that rely on using you as the product are scrambling, trying to get you back in. Dating sites used to be free because you're the product. They are selling you to men without your consent.".
Bumble's billboard ads made fun of celibacy as an alternative to dating. It didn't go down well.
The problem with the minimal-investment approach to seduction – bred by an overload of options on dating apps and infiltrating courtship more broadly – is that it is difficult to drum up desire in the absence of effort.