Saved by sari and
TikTok’s Secret Sauce
The effectiveness of the TikTok experience is found in what it doesn’t require. Unlike Twitter, TikTok doesn’t need a critical mass of famous or influential people to use it for its content to prove engaging. The short-video format grabs the user’s attention at a more primal level, relying on visual novelty, or a clever interplay of music and actio... See more
The New Yorker • TikTok and the Fall of the Social-Media Giants
Whilst contemplating this situation, my colleague Tom pointed out what I feel is the crux of the issue. TikTok has become the platform for algorithmic recommendation. The general sentiment among anyone I know is that TikTok, more than YouTube, and certainly more than Instagram et al, is phenomenally good at recommending things to you.
The crucial di... See more
The crucial di... See more
Darren Hemmings • 🔵 How Spotify's editorial stranglehold is coming unstuck
While there may not be a single social platform that’s won over all users, there’s apparently a single media format that’s won over all social platforms.
Eric Feng • Why media formats (like Snapchat Stories and TikTok music videos) become hits?
Why is Instagram pushing Reels so hard? The secular shift to video is scary on its own, but that’s actually easy compared to the other big trend Zuckerberg sees coming: algorithms showing you content from people you don’t follow. Facebook is massively behind TikTok and YouTube on this one.