Saved by muizz and
Thrust, Drag and the 10x Effect
In other words, the easiest way to get 2x growth is by going for 10x, because 10x forces you to stop almost everything you’re doing, which is ultimately a waste of time anyway.
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
If instead of 10% you try to improve 10x, you completely change the conversation.
Doing more won’t cut it. You can’t go 10x with optimization. You need to radically re-think how you get from A to B.
Only when you make a goal impossible, you’re forced to stop working based on your current assumptions and knowledge.
Jasper Polak • My Best Trick to Reduce Delivery Time
If you want to change how a system works, and move the system into a new steady state that’s closer to your goal, sequential effort won’t do much. What you need is parallel effort: you need several different things to happen, all at the same time, for the system to actually move in the direction that you want and stay there.