From a Buddhist perspective, loving-kindness is the aspiration that all other sentient beings—even those we dislike—experience the same sense of joy and freedom that we ourselves aspire to feel: a recognition that we all experience the same kinds of wants and needs; the desire to go about our lives peacefully and without fear of pain or harm. Even

Our masters taught: loving-kindness [hessed] is greater than charity [tzedakah] in three ways. Charity is done with one’s money, while loving-kindness may be done with one’s money or with one’s person. Charity is done only to the poor, while loving-kindness may be given both to the poor and to the rich. Charity is given only to the living, while lo

Success in business comes from helping people — bringing the most happiness to the most people. The best marketing is being considerate. The best sales approach is listening. Serve your clients’ needs, not your own. Business, when done right, is generous and focused on others. It draws you out of yourself, and puts you in service of humanity.

LU HUI-CH’ING says, “Higher Kindness is kindness without effort to be kind. Kindness is simply a gift. Justice is concerned with the appropriateness of the gift. Ritual is concerned with repayment. When ritual appears, belief disappears and confusion arises.