🍣 Three Timeless Truths in Social
Always been the case, always will be. There are two things you can do about it. One is accepting that crazy doesn’t mean broken. Crazy is normal; beyond the point of crazy is normal.
Morgan Housel • Same as Ever: A Guide to What Never Changes
Media, and arguably most of culture, is oriented around the new. (Dad-voice: "That's why it's called 'the news!'") The VC dollars swirl like dust devils. Social media platforms rise and fall. Magazines are founded and folded. While I, the wizened crone of the newsletter world, remain happily focused on my next step.
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Your job as a business owner is to learn as much as you can about how people will react (knowing you’ll never be able to predict it 100%), then use that insight to determine what your people can control and do your best to make the two line up.
John Seiffer • Output Thinking: Scale Faster, Manage Better, Transform Your Company
Do goals will constantly change over time, while be goals should be timeless and rarely, if ever, change.