Threads is a cool new hangout — if you’re a brand. The app launched backwards compared to other social media apps: Rather than the users finding communities and building spaces before the brands made their grand entrance, the brands appeared on the app in its early days. When users came to the app, they were greeted with a brand playground, like th... See more

Since a platform is in control of what content gets served to who and when, there’s no expectation that a creator’s social network is guaranteed to see their content. Therefore, platforms can also choose what not to program, and there’s little creators can do or say to counteract this. Long gone are the days where a creator can complain about being... See more

On the dimension of utility, Facebook's network effects continue to be pure and unbounded. The more people that are on Facebook, the more it's useful for certain things for which a global directory is useful. Even though many folks don't use Facebook a lot, it's rare I can't find them on Messenger if I don't have their email address or phone number... See more