Threads and the Social/Communications Map

Challengers like Meta’s Threads don’t seem like drop-in replacements for Twitter — especially since Threads head Adam Mosseri keeps saying his team will not “encourage” news on the platform. That makes Threads a comparatively tamer experience than the chaos that drove Twitter to its height. “Threads is to Twitter as methadone is to heroin,” says Kl... See more

The only way to beat them is if a new social network has such a massive advantage in quality of content and interactions that people start straddling both until the original network dies.