2. New token distributions designs are boosting user loyalty In theory, when users become owners and are (literally) invested, they should become more highly engaged and retained. Today, the reality is mixed.

Some might ask: “Why not just buy a normal subscription to the NYT and also get some stock?” It’s a fair point, and the short answer is that this model is even more powerful for smaller media companies that aren’t public yet and have no existing way to allow early subscribers to benefit from future growth. The long answer is that tokenization of th... See more

Early versions of token distributions have led to unsustainable dynamics wherein speculators are rewarded instead of those who are adding consistent value to networks through actual usage.

Pros of tokenizing a platform: