Saved by Yaro Celis and
Thoughts on Flash - Steve Jobs.
In January 2007, Steve Jobs introduced the iPhone using a 2x2 matrix with these axes in the keynote:
◻️”smart” / “not so smart”
◻️ “hard to use” / “easy to use”
Apple has since sold more than $1 trillion worth of iPhones.
LESSON: Only Steve Jobs is allowed to use a 2x2 matrix.
Developers also didn't have to worry about the technical details of cross-platform support. A game written in Flash 20 years ago is still playable today, while games written for iOS or Android require regular updates to keep them working on new phones.
Jonas Richner • How Flash games shaped the video game industry
Steve Jobs’ original vision for the App Store was a curated, hand picked selection of apps that ran seamlessly on iPhones—giving users a smooth and secure experience. This was necessary at the beginning.
Yash Bagal • Apple is Holding Back the Creator Economy
Steve believed she’d do better with a product that wasn’t loaded down with every thingamabob the product designers could dream up. He believed that stripping away nonessential features made products easier for people to learn from the start and