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Thoughts on Flash - Steve Jobs.
In 2010, two years after the release of the iPhone, Steve Jobs wrote an open letter explaining why Flash wouldn't be allowed on Apple's platform. Flash had security issues, drained the battery, and was built for desktop computers, not mobile devices with touch interfaces.
Jonas Richner • How Flash games shaped the video game industry

In January 2007, Steve Jobs introduced the iPhone using a 2x2 matrix with these axes in the keynote:
◻️”smart” / “not so smart”
◻️ “hard to use” / “easy to use”
Apple has since sold more than $1 trillion worth of iPhones.
LESSON: Only Steve Jobs is allowed to use a 2x2 matrix.