This Is Not a T-Shirt
No brand had ever presented this view. We saw this both as a business opportunity and as a way to open up a bigger cultural dialogue. I think that dialogue—or that tension—is what gives brands their energy.
Debbie Millman • Brand Thinking and Other Noble Pursuits
I’ve long admired how streetwear brand Supreme has built a brand centered around hyper-exclusivity and downtown cool, to the point where consumers are willing to camp outside their stores and crash their websites.
Jerry Lu • A Tale of Two Streets: Supreme vs Madhappy
If all you’re doing is getting dressed in the morning to look cool and it’s not coming from a culture that influenced your style then you’re just a character. If you’re dressed up like a skater, but you don’t skate – what are you? If you can just buy whatever you want, you haven’t really earned much.”