This Is Not a T-Shirt
Everyone around me thought the ad was bold, fresh. It didn’t focus on the product, but on the spirit behind the product, which was something you never saw in the 1970s.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
For them, the opportunity lies in goods that consumers identify with personally and feel passionate about.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Base products are the same as the products at the top (example is the Shopping Bag a.k.a the Bushwick Birkin). Layers of the reverse pyramid are TELFAR products (bags, collaborations, accessories), TELFAR Industry (TV entertainment, conversations, shows, community showcasing), TELFAR brand (non-gender, vegan, accessible, inclusive) and, finally, cu... See more
Substack • Entertainment x Shopping
“Our only goal when we started was to make anything we wanted and only what we wanted.”