This Is Not a T-Shirt
For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of
... See moreToby Shorin • Life After Lifestyle
More than a product, we were trying to sell an idea—a spirit.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
“In many ways the magic of Patagonia comes from the constraints we place on ourselves which are grounded in our deep sense of responsibility to do right by the environment and society,” Stanley told me. “We can't go to the Fashion Institute of Technology library and choose from 5,000 fabrics for the spring line. We have a couple hundred we can choo... See more
Doug Sundheim • How Patagonia Became The Most Reputable Brand In The United States
Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.
I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more
I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more