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This is Marketing: You Can't Be Seen Until You Learn To…
My product is for people who believe _________________. I will focus on people who want _________________. I promise that engaging with what I make will help you get _________________. And you thought that all you were here to do was sell soap.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
the scarce resources are attention and trust,
Seth Godin • The Icarus Deception: How High Will You Fly?
the people with a problem to solve – they’re open to hearing your story only if it’s truly remarkable; otherwise, you’re invisible.