This Is Marketing: You Can't Be Seen Until You Learn to See
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau
The work you put into improving your funnel is effort well spent. But attempts to build a perpetual motion machine of profit almost always end with bitterness, because they require you to push too hard and too fast to do anything that lasts. The goal is to prime the pump with ads that are aimed at neophiliacs, people looking to find you. Then build
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
you have to tell your listener what you, the protagonist, want. This connects directly to the “why” of it all. The impetus for raising your voice to speak. There’s a power and a clarity in saying, “This is where it begins for me, and this is where it ends,” and knowing why. The why is the most crucial. It’s what elevates an anecdote to a story; it’
... See moreR. Eric Thomas • Here for It: Or, How to Save Your Soul in America; Essays
You can no longer get away with simply stating a powerful benefit in the headline. Every good, experienced marketer does that.
No, if you want to get your promotion read, it needs to be anchored in a strong, unique and compelling Big Idea. Keep those three keywords in mind. Strong, unique and compelling.
A Big Idea has to give the reader something th... See more
No, if you want to get your promotion read, it needs to be anchored in a strong, unique and compelling Big Idea. Keep those three keywords in mind. Strong, unique and compelling.
A Big Idea has to give the reader something th... See more