Saved by Sarah Owen
The Unseen releases holographic, heat-activated hair dye
Imagine a company that combs your camera roll and—with stunning accuracy—recommends a new wardrobe for you. Or the company simply asks you to link your Instagram account, and then it digests every like and follow you’ve ever made to deliver incredibly accurate, incredibly personalized fashion recommendations.
Rex Woodbury • The TikTokization of Everything
What’s more, the Echo Look also offered instant purchases of clothing that matched its ideal dress code, sold by Amazon, of course, which profited from its vision of algorithmic averageness.
Kyle Chayka • Filterworld
Half Magic Beauty isn’t a weird brand, they’re an imagination brand: a direct response, rejection and reimagining of long-standing beauty norms, transforming weird into a wellspring of creativity.