This Brand Strategy Can Make Your Startup Look Bigger Than It Is
First Round Capitalreview.firstround.com
Saved by Jedric Viera
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
Being original is always the best strategy. We now live in a world where every day there are hundreds of companies launching or redefining themselves. Brand is no longer a secret and the process to create one has been codified
Fuzzco
The design firm has to be able to make the right choices around what’s going to be the most critical thing that will break through to consumers to build that relationship—that familiarity yet distinctiveness that connects with consumers.
Debbie Millman • Brand Thinking and Other Noble Pursuits
My recommendation is to start with either blogging or
Mike Taber • Start Small, Stay Small: A Developer's Guide to Launching a Startup
In the early days of a company with a single product, positioning the product and the company as the same thing is the easiest path to establishing a brand in the minds of customers, because there are simply fewer things to remember.