This Brand Strategy Can Make Your Startup Look Bigger Than It Is
First Round Capitalreview.firstround.com
Saved by Jedric Viera
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
One of the biggest and most impactful moves you can make in business is to develop a ‘difference statement’. A simple, punchy paragraph that gives an anchor point for your brand and will influence later decisions.