They’re Ignoring MrBeast’s Rules of YouTube, and Thriving
Casey Neistat was once an up-and-coming filmmaker destined to be the next go-to indie director. He’d created a successful show for HBO. He’d had a film at Sundance. He’d premiered two movies at Cannes. But he left that behind to distribute his work on YouTube. Why? Because the grind of making stuff and then hustling for funding and negotiating with
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
When you think about YouTube or TikTok or any of these platforms, the creators who have risen on these platforms, it’s very unlikely they would have risen through traditional channels. If they said, “Give me money to go make a movie, it’s going to be 90 minutes of me jumping into slime,” that probably wouldn’t have worked. But then they can start a
... See moreDan Frommer • How the internet changed culture — and what it means
Ball and Enjeti are not immensely popular influencers earning many millions of dollars from a vast audience of followers. But they’re also not toiling away on a show that’s effectively a nonprofitable side hustle. They instead fall into a middle ground that Lanier despaired didn’t exist for creative professionals. The total budget for “Breaking Poi... See more