These Glossier-style Gen Z piercing studios are steering the earscape trend

People no longer want the new “It” item, they want to have their own individual style and show their uniqueness

There are few companies that have successfully scaled taste better than MSCHF (pronounced “mischief”). Well, not exactly a company, as they explained to me when I visited their Brooklyn-based workshop set across the street from a skate park, but an “artist’s collective that happened to raise venture capital.” Or, according to their self-selected Li... See more

Whereas the millennial women of Instagram — the millennial women associated with the “that-girl” trope — would strike the perfect pose and use filters to enhance their natural beauty, Gen-Zs use their phone cameras to distort the natural ideal of the human face, obscuring their features with emojis, cartoon glitter, surreal lighting and other disto... See more

Gen Zs reject the sterile, constrained online identities encouraged by older social platforms in favor of more customized forms of online expression.