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There Is No Brand Strategy Without a Prediction
Despite planning horizons that often stretch a decade or more, very few organizations are seriously accounting for the possibility of continued AI improvement in their strategic planning.
Ethan Mollick • Confronting Impossible Futures
Why brand comes first
andjelicaaa.medium.com
Even successful core strategic visions eventually become obsolete. They need to change as technology, competition, and customer expectations change.
Michael E. McGrath • Product Strategy for High Technology Companies
Although based in authenticity, your brand must position you for what’s next.