There Is No Brand Strategy Without a Prediction

That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?

It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more

The possibilities for use cases of a living foresight model become endless with structured analytics. Imagine anticipating emergent genres for film producers, preemptively knowing which rights to secure, or identifying talent and untapped audiences. In the realm of industrial design, a living foresight model serves as a catalyst

for innovation, prov

... See more