The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Too many still see social as the purview of two functions: marketing and service. It’s either “Like us on Facebook!” or “We’re so sorry you’re having a problem.” While a few have figured out that they can use social to listen to the market—sort of like putting a stethoscope to the market heartbeat—there is more to this social thing.

If your business has a virtual home online, make it the place where people come to be inspired, motivated and educated. As the guys at 37signals would say, make it the place where you generously “out-teach the competition.”