The World's Most Satisfying Checkbox

The most challenging products must EXPLAIN how something should be done (think Adobe Photoshop, where users must be find training on YouTube or elsewhere to engage — even initially—with the product). Having to explain your product is the least effective way to engage new users (and explains why products like Photoshop struggle to attract non-Pros).... See more

I also spent time aligning labels, icons, and buttons, both vertically and horizontally in the sidebar and tabs. It was definitely a challenge given the amount of UI elements we have on this tiny surface. This part of the redesign isn’t something you’ll immediately see but rather something that you’ll feel after a few minutes of using the app.

Feel is not something we talk much about as digital product designers. It’s difficult to quantify in metrics or even describe in words, so it tends to fall to the bottom of a priority list. But we know it’s important. As legend goes, what sold internal teams at Apple on the bold choice of building a phone around a touchscreen interface was the simp... See more