The wild world of momfluencers (Q&A with Sara Petersen)

I want to drill down on one aspect of the intro, too, because I think it’s essential: how has care “curdled,” for lack of a better word, in our minds? And what have been the implications of that degradation?

Definitely curdled. When I say the word “care” I think it often brings to mind the smell of diapers or that unpleasant combo of urine and disi... See more

photos of an influencer on vacation or playing with her children. While it can be understandably difficult for influencers to muster the same enthusiasm, personal touch, and audience outreach with sponsored and organic content, the degree to which influencers were successful at it correlated directly with their value in the marketplace. By further

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What I soon realized is that maintaining a firewall between my “mom” self and the rest of my self was making motherhood much less interesting. The rest of myself was being so challenged — psychologically, spiritually, philosophically, creatively and intellectually — by caring for my son. But I resisted it, and tried to keep care small because nobod... See more