The wild world of momfluencers (Q&A with Sara Petersen)

Girlhood is big business. The ones who are best at it literally treat it as an occupation, modeling or taking suitably candid-looking pictures of themselves, recommending clothes and jewelry and books, going viral on TikTok. They’re performing a way of being that looks joyful, effortless, and adorable. It’s a performance that by definition has a sh... See more

@sarahfrier: Every industry is going through this. It's the influencer economy. How much does an employer let their employee be a star in their own right? How much of that financial success or audience should the employer own or manage? https://t.co/k3gOShlXfL

I want to drill down on one aspect of the intro, too, because I think it’s essential: how has care “curdled,” for lack of a better word, in our minds? And what have been the implications of that degradation?

Definitely curdled. When I say the word “care” I think it often brings to mind the smell of diapers or that unpleasant combo of urine and disi... See more