Saved by Bryant Wu
The Voltage Effect: How to Make Good Ideas Great and Gr…
The archives of human cleverness are filled with blunders. When read in a good mood, history is a blooper reel. But it should not be lost on us that history never repeats, and modern technology enables ever more leverage. The more technology you can harness to commit an idea, and the faster your idea can spread, the greater the magnitude of somethi... See more
Simon Sarris • Long Distance Thinking
This reduction in effect size in translating from the lab into the wild has been labeled as a voltage drop
Dilip Soman • Behavioral Science in the Wild (Behaviorally Informed Organizations)
Determine the largest viable effect (LVE). What is the largest change in the outcome that you’d expect the intervention to have?