The 'Vibe Shift' Is Here. 2022 Was Just Beginning.
Teen Subcultures Are Fading. Pity the Poor Kids.
https://www.nytimes.com/by/mireille-silcoffnytimes.comHumans are finding new ways to express themselves in both the digital and physical realms in order to join wider communities and reject our most physically distanced era. In other words, the rise of community through visual identifiers is a growing phenomenon. Second, these trends allow people to explore their identity through relative pseudonymity... See more
Diem • What do NFTs and "Fetish-Core" have in common?
There’s a reason, for instance, that TikTok has declared not just a handful of but twenty-something aesthetics to be the next big thing in 2022: It’s because TikTok’s bread and butter is creating microtrends that flare up fast and die out faster. Whether or not they actually last (or exist in any meaningful way at all) is besides the point; as Kels... See more
Rebecca Jennings • Fashion is just TikTok now
Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it ... See more
Phoebe Luckhurst • From brat summer to hot rodent men: why Gen Z love a label
K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more
subpixel space • After Authenticity
If you’re thinking about it from a status perspective, it becomes very clear: The whole reason we adopted trends in the 20th century is because it would associate us with a certain identity and a certain group. And those associations just aren’t getting built if culture moves too quickly.
Dan Frommer • How the internet changed culture — and what it means
Just as every decade can be defined by a fashion or musical style, looking back at our 2020s from the future, what will we yearn for?
ZINE • 3_TRENDS_Vol.19: Dylan Viner: Nihilistic Hedonism, Confused Narcissism + Future's Nostalgia
“Merch” is dead (allegedly) so people are really just going back to concept of apparel. Streetwear is no longer counter culture. Like running, it’s been a bit co-opted. Funny enough it’s the upstart running brands that have co-opted streetwear culture.
Clothes are clothes outside of high fashion at this point. High fashion are “pieces” again
In... See more