The 'Vibe Shift' Is Here. 2022 Was Just Beginning.

“Just look at the return of indie sleaze,” she says. “This gauche aesthetic is a symptom of our cultural transition from taste to tastelessness. Where pre-pandemic style was defined by the careful curation of cool, young people are now pushing back against refinement by reclaiming the carelessness that comes with being chaotic, tacky and anarchic.”

It has become clear that there is nothing in this world too far-fetched to become a vibe. The vibes are out of control. Anything can become a vibe. Even “zero vibes” could soon be a vibe trend, as long as you market it correctly

Just as every decade can be defined by a fashion or musical style, looking back at our 2020s from the future, what will we yearn for?

Is there anything to iterate upon if our moment is already defined by prior generations’ sensibilities?