the best software products aren’t just assemblages of functionality ,exposed by particular formal elements (links, buttons, icons, menus). Rather, they organize and shape how you think, and they create or sustain a particular lifestyle

Is it a compelling  product , though? It’s a famous Steve Jobs axiom that technology is not enough, that you don’t make compelling products — let alone entire platforms — starting from advanced technology and working backward. You start with a vision for the product and platform experience and then create new technology to make it real. I simp

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