Brandless was primarily felled by a thesis that never panned out — that there were young consumers who craved a digital middle ground between dollar stores and malls. People who were price-sensitive, cared somewhat about quality, but not about brands. Walmart for hipsters. Trader Joe's for millennials.

Key takeaways ● The shift to the Entrepreneurial Age calls for a new breed of consumer finance, one that is focused on facilitating career shifts rather than buying physical assets like houses and cars on credit. ● We need to harness technology to provide better insurance against critical risks. With adequate regulations, the market has the potenti

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