The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

That may sound like a lot, but I accomplished all of this in small steps, one thing at a time. Again, I used the concept of One Goal—I focused on only one goal at a time, and put all of my energy into it.

Obtain the four forms of labor leverage. First, leverage your own time. Second, capture 100 percent of its value by becoming self-employed. Third, employ as many net value creators as possible. Fourth, contract out everything that you and your colleagues are not several times better at doing.

If you want more success, you need to start paying attention to and expand the things that give you the most leverage.

Going for 10x growth means you must eliminate 80 percent of your existing clients, roles, behaviors, and mindsets. 10x requires a full-scale transformation of yourself as well as everyone and everything around you. 2x is linear—to continue growing requires more effort. It’s working harder, not smarter. It’s quantitatively focused—you’re just doing